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Posted by Helena Jones
13th December 2018
A day in the life of… An SEO Manager
Please briefly describe your job role: What do you do? What are you responsible for?
“I deliver and manage the organic side of our client packages and most of our e-commerce business. My role involves communicating with clients on delivery, strategy as well as managing my team and their workload.
We appreciate not everyday is the same but tell us a bit about a typical working day as an SEO Manager…
“A brief breakdown of my role is about 50% delivery of technical work and signing off work and the other 50% is an account manager and account development. The account management element includes client meetings, calls, reviews and sit-downs with them about planning their wider strategy. The start of each month is very numbers-heavy and includes reporting on last month’s performance and sharing that with the client.”
How did you get into SEO and where might you go from here?
“After leaving 6th form, I completed a Digital Marketing Apprenticeship within a small e-commerce company and I was then headhunted from an entry-level position at Infinity Nation. Infinity has been a great environment for fast learning. The team are great and really open and willing to teach. Within my career here at Infinity, I’ve had 2 promotions in 3 years. From here, I’m aiming for Head of SEO or a Head of Digital role.”
What is it you love most about your job?
“I love the variety element in my job. No two days are ever the same and that’s what I like. It’s challenging, and every client is different and requires different attention. SEO is an ever-changing landscape and I enjoy learning and always trying to better myself AND the wonderful team!”.
… And what are the most challenging aspects of your jobs?
“Educating clients and managing their expectations of SEO is 100% the hardest element. SEO is unknown by a lot of people, so you have to be straight talking and honest terms of problem/solution.”
Do you have any advice for anyone looking to start a career in SEO?
“I really recommend gaining practical experience before starting a career in SEO. It’s great to have the qualifications but it’s so important to have put your knowledge into practice before going straight into a role. I’ve also been lucky enough to have a mentor here at Infinity Nation and I think that’s something that’s really helped me. This doesn’t have to be a manager but can be anyone in the business who you get on well with and can run ideas by.”
What characteristics do you feel you need to be a good SEO Manager/Expert?
“Being thorough and organised is a massive part of SEO and like any service providing a role, it’s important to be personable and able to communicate. It also really helps to be creative as well as led and excited about analytical data.”
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