Niche Recruitment

Posted by Niche Recruitment
13th January 2025

The January Job Surge: How to Attract Top Talent in a Competitive Market

• How To
• Niche Recruitment

The January job surge. A flurry of activity from job seekers eager to kickstart their careers and find a new opportunity. According to Glassdoor, there are 17% more job applications started in January in the UK than the average month.

For businesses, the New Year is a golden opportunity to attract top talent. But in a competitive market, standing out from the crowd needs a holistic approach.

Here’s our guide to the January job surge and how to attract top talent in a competitive market.

FINE-TUNE YOUR EMPLOYER BRAND

In a competitive market, your employer brand is your biggest asset. It’s no longer just about salary. Job seekers want to work for an organisation that aligns with their values.

Showcase Your Culture: Use video, employee testimonials, and social media to highlight your workplace culture. Authenticity is key—let your current team tell the story.

Promote Career Growth: Ambitious candidates seek roles where they can thrive. Emphasise training programs, mentorship opportunities, and clear pathways for progression.

Prioritise Flexibility: In 2025, flexibility isn’t just a perk—it’s a priority. Hybrid working, wellness programs, and a focus on work-life balance are all top of the agenda for job seekers this new year.

CRAFT STANDOUT JOB ADVERTS

Is your job advert engaging? Have you led with the strong hook? A job advert is your chance to make a first impression. Your first chance at attracting top talent.

Use Inclusive Language: Ensure your wording appeals to diverse talent by avoiding gendered or exclusive terms.

Sell the Opportunity: Highlight what’s in it for the candidate, from meaningful work to the perks they’ll enjoy.

Be Specific: Clearly outline the core responsibilities and expectations for the role.

STREAMLINE YOUR HIRING PROCESS

Job seekers won’t wait around. A lengthy recruitment process can mean losing out to competitors.

Video Shortlisting: Our short video interviews are proven to redue time to hire by 70%. Assess cultural fit and competencies, core skills and qualifications all in one place with a video to watch and CV on screen.

Utilise Technology: Our applicant tracking systems (ATS) allows you to view all your applications in one place. Progress to interview, reject, leave internal notes – your one stop shop for your hiring needs.  

PARTNER WITH RECRUITMENT EXPERTS

Partnering with a recruitment agency (like us here at Niche Recruitment!) ensures access to tailored strategies, industry insights, and a network of active job seekers.
Plus, through our extensive networks, you can tap into the passive job seeker market, expanding your reach and potential to find the perfect match for your team.

GET AHEAD

The January job surge is your chance to secure top talent and start the year on a high. By refining your employer brand, writing inclusive and information adverts, and optimising your hiring process, you’ll position your business the employer of choice!

Ready to make the most of January? Get in touch and let us help you find the perfect fit for your team!